#2018/05 | BALR.

Filed under Balr.


If you’re not familiar with the styles and designs from BALR. you are missing out. BALR. is back with something new, updating your fall/winter wardrobe with some stunning new pieces. We get our first look at the BALR. AW 2018 lineup, a collection that boasts all the essentials you could possibly need for the colder months of the year.

The collection
The collection features tees, jackets, sweatpants and jeans, crewnecks and more, all inspired by what the life of a BALR. really looks like. The collection features something for everyone, offering stand-outs like the Varsity Jacket, a look that’s completed by a matching crewneck, hoodie and sweatpants. Other highlights in the AW18 collection are hoodies and sweatpants featuring big, bold logo prints and an outfit that has an all-over hexagon print, available in black. BALR. has also launched two season essentials, the scarf and beanie. These two finely knitted pieces work perfectly together to finish your look.

The story behind the brand
The roots of BALR. lie in football and fashion. When Demy de Zeeuw, one of the founders, played for Spartak Moscow, he travelled a lot. And during those trips, he missed unique, football-inspired travel items and essentials. From there, Demy dreamt up a complete range of items that a football player could use off the pitch.

BALR. aims to inspire people to live the life of a BALR. by offering high-quality apparel and accessories that are based on the experiences of successful athletes. With a complete range of products that every successful person needs, BALR. has gained a lot of traction amongst athletes and celebrities. Successful artists and ballplayers like DJ Hardwell, Jerome Boateng, Neymar Jr., Fernando Torres and James Rodriguez are regularly spotted in BALR. gear.

With a Flagship Store in Amsterdam (and other locations opening soon) and official collaborations with DJ Hardwell, Samsung, Fernando Torres and RED, BALR. is well on its way to becoming one of the world’s top brands.

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PREMIUM Berlin 15. – 17.01.19, Halle 3
Halle 3 Stand A03

und in unseren Showräumen.

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MODEist GmbH
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Tel.: +49 (0)151 62 84 75 90 · Fax: +49 (0)2233 - 402 89 73
Email: info@b-kleidung.com

Herzlichst, Ihr BALR.Team

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